Here are some great tips to help you learn why a great web design is critical to your business success.
The Internet is one of the most competitive marketplaces that has ever existed.
Businesses now have so many choices that just be made in order to leverage the enormous reach of the Internet that it is small wonder that many senior managers simply stick with traditional media in order to reach their potential target audiences.
Many are also seduced by the power of the social media. As consumers and business owners we are continually force fed information on the ‘power of the social media’.
Social media can be extremely powerful, if it is used correctly. And that’s a big if.
There’s no point in spending a fortune on consultants who say that you simply have to have a business presence on one of the larger social networks if they are not completely immersed in your business strategy.
Even if they do become familiar with your strategy and your products, and even if they know your target audience inside and out, if they are not telling you that you need a well designed website then they are simply not providing you with the entire picture.
A well designed website that makes the experience of visiting your website, making that visit as frustration free as possible is critical. Most importantly, it conveys information that is valuable is the key to your Internet marketing success.
Even before the visitor arrives at your business site they are going to have to find it.
By far, the majority of people looking for services and products will make use of a search engine in order to find what they are looking for.
If your site does not appear on the first page of the search engine rankings, your chances of enticing that potential customer to your site decrease dramatically.
Good website design, with well thought out content (including behind the scenes content like meta tags) can increase your search engine ranking. It is critical to find a good designer, content provider or SEO expert, or preferably the rare web professional who is all three. This will ensure that your site isn’t lost in the “Internet noise”.
Great website design involves a number of different factors. First, the site must have a landing page that offers an easy navigation experience. This means that the visitor must be able to access the information that he or she needs immediately on visiting the page.
Typically, a website visitor only takes 3 to 4 seconds before deciding to click through your website, or leave altogether and explore another website.
Ask a visitor to search for information and there is a very good chance that they are going to ‘bounce’, (that is to enter the page, and leave within a very short period of time). A visitor who bounces is not likely to return, they simply have too many other choices. The Internet offers many choices and yours should be first.
Your best chance of attracting a visitor to your website and maximizing the chances of a sale are to consult with an agency that will understand what your business is all about. Then they will help you design a website that is head and shoulders above the competition.
Always remember that it is not the site with the most bells and whistles, but rather the site that provides a seamless user experience and valuable information that will rise above the pack.